M7 by Yves Saint Laurent, launched in 2002, wasn't just another fragrance; it was a statement. A bold, daring departure from the typical masculine scents of the time, it carved its own niche, becoming both critically acclaimed and a cult favorite before its eventual discontinuation. This exploration delves deep into the history, composition, impact, and legacy of this iconic Oriental Woody fragrance, addressing various aspects including its discontinuation, original formulation, the elusive "male model" associated with its campaigns, its opulent flanker Yves Saint Laurent M7 Oud Absolu, and finally, its fluctuating price in the secondary market.
The Genesis of a Legend: YSL M7 Original
Created by the masterful noses Jacques Cavallier Belletrud and Alberto Morillas, M7 represented a revolutionary approach to men's perfumery. It wasn't about fresh citrus or clean, aquatic notes; it was a deep, sensual exploration of woody and oriental accords, a fragrance that dared to be complex and unapologetically masculine. The top notes, while not fully disclosed in all marketing materials, are known to include a prominent rosemary note, lending an initial herbaceous freshness that quickly gives way to the heart of the fragrance. This heart is where M7 truly unfolds, revealing a rich tapestry of spices, resins, and woods. Notes of cinnamon, clove, and incense create a warm, almost smoky aura, while the base notes anchor the composition with the earthy depth of sandalwood, cedar, and amber. This interplay of contrasting elements – the freshness of rosemary, the warmth of spices, and the grounding presence of woods – is what gave M7 its unique character and lasting appeal. It was a fragrance that evolved on the skin, revealing new facets with each passing hour, a testament to the perfumers' skill and artistry. The original M7 was not a fleeting scent; it was an experience.
YSL M7 Discontinued: A Loss for Fragrance Enthusiasts
The discontinuation of M7 in many markets is a source of ongoing lament among fragrance aficionados. While the exact reasons behind its removal from shelves remain somewhat shrouded in mystery, factors such as changing market trends, cost of production, and reformulations likely played a role. The disappearance of this iconic scent only served to enhance its legendary status. The scarcity of the original formulation has driven up its price significantly in the secondary market, making it a highly sought-after item for collectors and enthusiasts alike. The discontinued status of YSL M7 has, ironically, cemented its place in fragrance history, transforming it from a simply popular scent into a symbol of a bygone era of bold and unconventional perfumery. The void left by its absence remains palpable, a testament to its unique and unforgettable character.
The Elusive M7 Male Model: A Face to the Fragrance
While the fragrance itself is legendary, information regarding the specific male model used in the original M7 advertising campaigns is scarce. The marketing materials often focused on the fragrance's powerful and evocative imagery, rather than featuring a prominent male face. This lack of a readily identifiable "male model" adds to the mystique surrounding the scent, allowing the fragrance to speak for itself. The absence of a central figure allows for a broader interpretation of the fragrance’s masculine identity, making it accessible to a wider range of men who identified with its unique character.
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